St. Johns County Visitors & Convention Bureau (St. Augustine, Ponte Vedra & The Beaches)
29 Old Mission Avenue
St. Augustine, Florida 32084
904.829.1711
STRUCTURE
The St. Johns County Visitors & Convention Bureau is incorporated as a not-for-profit organization under IRS Rules, Section 501(c)6 and is the official marketing organization for St. Johns County tourism.
MISSION
The mission of the St. Johns County Visitors & Convention Bureau (VCB) also known as St. Augustine, Ponte Vedra & The Beaches, is to brand and market the destination globally as a premier leisure, convention and business destination; to communicate the area's assets and inherent benefits to consumers, meeting planners, travel trade, media, local community and constituents; and to facilitate the opportunity for partners to promote their individual businesses within that framework.
BRAND PROMISE
St. Augustine, Ponte Vedra & The Beaches is beautiful in nature, bountiful in recreation and bold in its heritage. It is the charm of narrow brick streets and overhanging balconies in our Nation's Oldest City. It is the relaxing pace of seaside communities along pristine beaches. It is the indulgences of luxury resorts and spas, world-renowned golf. It is a setting of beautifully restored historic inns and distinctly authentic attractions all inspired by local artisans, writers, performers, sportsmen and those who just want to get the most out of life.
OFFICERS
| Chairman: | David Mariotti, The Lodge & Club at Ponte Vedra |
| Vice Chair-Elect: | Jeffrey Oliasami, Renaissance World Golf Village Resort and Convention Center |
| Treasurer: | Joe Finnegan, St. Francis Inn |
| Secretary: | Kathy Fleming, St. Augustine Lighthouse and Museum |
| Immediate Past-Chair: | Bob O’Neill, Hilton St. Augustine Historic Bayfront |
BOARD OF DIRECTORS
| Charles Cox | San Sebastian Winery |
| Shannon Lake | Beacher’s Lodge Ocean Front Suites |
| Virginia Whetstone | Whetstone Chocolates |
| John Fraser | Fountain of Youth Archeological Park |
| Mayor Joe Boles, Ex-Officio (non-voting) | City of St. Augustine |
| Commissioner Rachel Bennett, Ex-Officio (non-voting) | St. Johns County Board of County Commissioners |
| Commissioner Rich O'Brien, Ex-Officio (non-voting) | City of St. Augustine Beach |
ADMINISTRATION
Richard Goldman, Executive Director
RGoldman@FloridasHistoricCoast.com
904.209.4426
Rick Hensler, Director of Promotions/Strategic Alliances
RHensler@FloridasHistoricCoast.com
904.209.4430
Promotions Development
Experiential Package Development
Carey Cramer, Office Manager
CCramer@FloridasHistoricCoast.com
904.829.1711
Erin Masters, Special Events/ Database Manager
EMasters@FloridasHistoricCoast.com
904.209.4422
VCB Partnership Services
Florida's Birding & Photo Fest
Stacey Sather, Creative & Advertising Manager
SSather@FloridasHistoricCoast.com
904.209.4434
In-house Visual Information Services
SALES TEAM
Evelyn Vazquez, Director of Leisure Sales
EVazquez@FloridasHistoricCoast.com
904.209.4431
Leisure Group Travel
Glenn Graham, Director of Conference Sales
GGraham@FloridasHistoricCoast.com
904.209.4432
Corporate Meetings & Incentives
Jaya Larkin, Sales & Services Manager
JLarkin@FloridasHistoricCoast.com
904.209.4429
SMERF Market
COMMUNICATIONS
Kathy Catron, Director of Communications
kcatron@FloridasHistoricCoast.com
904.209.4424
Barbara Golden, Communications Manager
BGolden@FloridasHistoricCoast.com
904.209.4425
Calendar of Events Coordinator
Media Relations Assistant
Publicity & Promotions
Photo Library Coordinator
Research/Statistics Library
VCB Board of Directors Coordinator
Special Events Calendar Listings