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you are here: home / research / vcb lending library & document download center
The VCB continually adds new reports and reference materials available for Partners. Be sure to check back often.
Visitors & Convention Bureau Lending Library
Ogilvy on Advertising, David Ogilvy
The End of Advertising As We Know It, Sergio Zyman
The Ad Contrarian, Bob Hoffman
The Marketing Gurus, Chris Murray
Building Brand Value - Seven Simple Steps to Profitable Communications, Bruce Turkel
Quality or Else, Lloyd Dobyns and Clare Crawford-Mason
What Customers Really Want, Scott McKain
Customer Power, David Swaddling and Charles Miller, Ph.D.
The Go-Giver, Bob Burg and John David Mann
Inside The Magic Kingdom, Tom Connellan
In Search of Excellence - Lessons from American's Best-Run Companies, Thomas J. Peters and Robert H. Waterman, Jr.
Customer Service for Dummies, Karen Leland and Keith Bailey
Dazzle Me! - How to Deliver Uncommonly Good Customer Service Every Time, Dartnell
25 Management Lessons from the Customers Side of the Counter, James H. Donnelly, Jr.
Outrageous - Guilt-Free Selling and Unforgettable Service
The Pig and the Python - How to Prosper from the Aging Baby Boom, David Cork and Susan Lightstone
The Flight of the Creative Class, Richard Florida
Six Degrees, Duncan J. Watts
Naked Conversations - How blogs are Changing the Way Businesses Talk with Customers, Robert Scoble and Shel Israel
The Tippling Point, Malcolm Gladwell
The Cluetrain Manifesto - The End of Business as Usual, Rick Levine, Christopher Locke, Doc Searles and David Weinberger
Trend Watching - How the Media Create Trends and How to be the First to Uncover Them
Bringing Out the Best in Others, Thomas K. Connellan, Ph.D
Six Thinking Hats - An Essential Approach to Business Management, Edward DeBono
The One Minute Manager, Kenneth Blanchard, Ph.D. and Spencer Johnson, M.D.
Business Protocol - How to Survive and Succeed in Business, Jan Yager
Analysis for Marketing Planning, Donald R. Lehmann and Russell S. Winer
Hotel Accounting, Ernest B. Horwath
The Practice of Social Research, Earl Babbie
Elements of Statistical Reasoning, Edward W. Minium and Robert B. Clarke
The Economics of Leisure and Tourism - Environments, Markets and Impacts, John Tribe
Research to Riche$ - The Secret Rules of Successful Marketing, Jim Nelems
Practical Tourism Forecasting, Douglas C. Frechtling
After the Hurricane - Linking recovery to Sustainable Development in the Carribbean, Phillip R. Berke and Timothy Beatley
Agendas for Sustainability - Environment and Development into the Twenty-First Century, Mary MacDonald
Hospitality Management Education, Clayton W. Barrows and Robert H. Bosselman
Restaurant Industry Research Reports
Wine List Characteristics Associated with Greater Wine Sales
General Tourism Industry Research Reports
State of the American Traveler July 2009
Destination Analysts, Inc. The State of the American Traveler
What Happens When You Stop Advertising
The Rise and Fall of Colorado Tourism
PDF PowerPoint Presentation on Economic Conditions in the United States, with an emphasis on Tourism Indicators
University of Tennessee Economy Update - July 2009
Golf Digest Research Study on the Travel Habits and Buying Procedure of Golfers in Florida
Process of Buying Travel - 2009
Branding and Advertising Industry Research Reports
A look at the Title Pages and chapter examples in the book Al Ries and Laura Ries made famous back in 1998
22 Immutable Laws of Branding
American Marketing Association Core Knowledge Series - Strategic Marketing
AMA Core Knowledge Strategic Marketing
American Marketing Association Core Knowledge Series - Segmentation
AMA Core Knowledge Segmentation
American Marketing Association Core Knowledge Series - Promotion
AMA Core Knowledge Promotion
American Marketing Association Core Knowledge Series - Marketing Fundamentals
AMA Core Knowledge Marketing Fundamentals
American Marketing Association Core Knowledge Series - Market Analysis
AMA Core Knowledge Market Analysis
American Marketing Association Core Knowledge Series - Competitive Strategy
AMA Core Knowledge Competitive Strategy
Convention and Business Industry Research Reports
FutureWatch 2009 - A Comparative Outlook on the Global Business of Meetings and Events
June 2009 Report Outlining the Trends Shaping the Future of Ttourism in the United States - PDF
United States Tourism Outlook - Presented by VISA
Lodging Industry Research Reports
Ernst & Young 2009 National Lodging Report - PDF
Ernst & Young 2009 National Lodging Report
Ernst & Young 2008 National Lodging Report - PDF
Ernst & Young 2008 National Lodging Report
Other Industry Research Reports
Day by day analysis of visitation to the Castillo de San Marcos - PDF
Castillo de San Marcos Visitation Chart 2008
The Haas Center for Business Research and Economic Development Part I - PDF
Economic Impact of the Film and Entertainment Industry in Florida Brief
The Haas Center for Business Research and Economic Development Part II - PDF
Economic Impact of the Film and Entertainment Industry in Florida
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