Board of Directors

St. Augustine & Ponte Vedra Beach

St. Johns County Visitors & Convention Bureau

(St. Augustine, Ponte Vedra & The Beaches)

29 Old Mission Avenue
St. Augustine, Florida 32084
904-829-1711

Structure

The St. Johns County Visitors and Convention Bureau is incorporated as a not-for-profit organization under IRS Rules, Section 501(c)6 and is the official marketing organization for St. Johns County tourism.

Mission

The mission of the St. Johns County Visitors and Convention Bureau (VCB) also known as St. Augustine, Ponte Vedra & The Beaches, is to brand and market the destination globally as a world-class leisure, convention and business destination; to communicate the area’s assets and inherent benefits to consumers, meeting planners, travel trade, media, local community and constituents; and to facilitate the opportunity for partners to promote their individual businesses within that framework.

Brand Promise

For intelligent and curious leisure travelers who prefer out-of-the-ordinary, uncontrived destinations easily accessible from home, Florida’s Historic Coast is a unique little seaside hideaway that combines authentic Old World charm and luxurious New World amenities with Florida’s timeless natural beauty, delivering an unexpected experience that opens the eyes, the mind and the heart in different ways with each new visit.

Board of Directors

Chair: Jason Kern | General Manager, Embassy Suites by Hilton St. Augustine Beach Oceanfront Resort. Currently in 2nd term, expiring in 2025. Representing St. Augustine Beach Lodging.

Vice Chair: Craig Schoninger | Director of Sales and Marketing, Ponte Vedra Inn & Club and The Lodge & Club Ponte Vedra Beach. Currently in 2nd term, expiring in 2024. Representing Ponte Vedra Beach Lodging.

Treasurer: Charlie Robles | General Manager, The Collector Luxury Inn & Gardens. Currently in 1st term, expiring in 2024. Representing At Large Tourism.

Secretary: Cindy Stavely | Executive Director, St. Augustine Pirate and Treasure Museum/Colonial Quarter. Currently in 2nd term, expiring 2025. Representing At Large Tourism.

Past-Chair: Virginia Whetstone | President, Whetstone Chocolates. Currently in 2nd term expiring 2024. Representing At Large Tourism.

  • Shannon Dearin | General Manager, Courtyard St. Augustine I-95. Currently in 2nd term, expiring 2026. Representing I-95 Corridor Lodging.
  • Vik Patel | General Manager, Renaissance St. Augustine Historic Downtown. Currently in 1st term, expiring 2026. Representing St. Augustine Lodging.
  • Lorna MacDonald | President, Raintree Restaurant. Currently in 2nd term, expiring 2026. Representing At Large Tourism.
  • Dave Chatterton | General Manager, Historic Tours of America. Currently in 1st term expiring in 2026. Representing At Large Tourism.
  • Susan Phillips | Ex-Officio (non-voting) President/CEO St. Johns County VCB
  • Commissioner Henry Dean | Govt. Liaison St. Johns County
  • Commissioner Don Samora | Govt. Liaison City of St. Augustine Beach
  • Commissioner Cynthia Garris or Melissa Wissel | Govt. Liaison City of St. Augustine
  • Isabelle Renault | Ex-Officio (non-voting) President/CEO St. Johns County Chamber
  • Christina Parrish Stone | Ex-Officio (non-voting) Executive Director St. Johns Cultural Council
  • Jamie Topp | Ex-Officio (non-voting) Interim Airport Interim Director Northeast Florida Regional Airport